Thursday, December 10, 2015
Premier's Design Award 2015 overall winner
We were very honoured at Cobalt Design to co win the Premier's Design Award 2015 for ASRC Food Justice Truck, which I was the lead creative designer given the task to visualize the concept. The Award was presented by Her Excellency the Hon Linda Dessau AM, Governor of Victoria at a ceremony yesterday evening at Government House in Melbourne. It was an extremely fulfilling project to be involved with and one which is making a real difference to people's lives.
It's also a great example of our Design Thinking process where we combined a diverse range of user insights to achieve a result that works across all levels
The Food Justice Truck, an innovative grocery service that has been designed to offer a healthy and ethical shopping experience for day-to-day consumers and offers a life changing experience to those in the community who need it most. The system has been designed to offer a 75% discount on food purchases to people seeking asylum in Australia.